From “feature stacking” to “life decisions,” lifestyle service apps are evolving.

In recent years, lifestyle service apps have continued adding more features, yet in real use, users still have to switch between multiple apps to complete a single end-to-end life decision.

Newly launched NearNest offers a different approach: instead of emphasizing the number of features, it focuses on the core scenario of “nearby,” mapping housing listings, job opportunities, and nearby commercial areas onto one unified map—helping users judge based on real distances.

Industry observers believe this “life-route” product logic signals that lifestyle service apps are shifting from information-display tools to decision-support tools.

NearNest also points to a new design direction for lifestyle apps: reducing information noise and increasing the certainty of everyday choices.